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It’s More Than a Game — It’s Human Nature
When you’re surrounded by fans cheering, pizza sizzling, and the buzz of a good local brew in hand, something magical happens. That mix of sound, taste, and togetherness transforms a simple match into an experience — one that science now confirms boosts happiness, connection, and wellbeing. Researchers at Frontiers in Psychology (2024) found that watching sports events socially increases subjective wellbeing by triggering shared emotions and reinforcing social ties. Another

Ballard Beer Box
Oct 22
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